Our story
Built for clarity in a complex world
The SociiTech team came together with a shared belief: that bold ideas deserve to be clearly understood.
We’ve each spent decades at the intersection of business strategy, technology, and communications — advising leaders through high-stakes decisions across industries such as semiconductors, quantum computing, and global finance, in addition to working with government agencies.
What we saw again and again was a gap — between innovation and understanding, between vision and buy-in.
We built SociiTech to close that gap.
We’re former journalists, corporate strategists, government advisors, and tech communications leaders. Together, we turn complex ideas into clear, compelling narratives that align stakeholders, attract capital, and accelerate growth.
When strategy meets execution, there’s no room for guesswork. That’s why every engagement is led by a senior partner with C-suite experience — bringing the clarity, credibility, and confidence leaders need to move fast.
Our mission is simple: to make sure your vision is heard, understood, and acted on.
Founders
Karen Winton
Co-Founder
Karen brings a diverse background encompassing journalism, serving as CMO to the Hong Kong Government’s investment promotion agency, and advising technology startups.
Karen's experience spans global expansion and funding strategy, particularly across Asia Pacific and the UK, with a strong track record in strategy, partnerships, and business development. Her leadership style combines big-picture thinking with meticulous attention to detail, making her a trusted advisor and driver of growth in fast-paced, high-stakes environments.
Gabriele Collier
Co-Founder
Gabriele is a strategic communications leader with deep experience shaping global narratives for B2B technology companies, crafting strategies that resonate with both technical and business audiences.
Gabriele specializes in building and scaling marketing and corporate communications programs that strengthen brand trust, drive market expansion, increase investor visibility, and position executives as global thought leaders. Her expertise spans emerging and advanced technologies, including quantum computing, HPC data storage, and semiconductors.
Our approach
We combine the analytical rigour of strategic counsellors with the storytelling precision of senior communications advisors — honed over decades of experience at the intersection of business strategy, technology, and communications.
The result of working with us?
A business strategy that is clearly articulated and understood across your most important internal and external audiences, helping you rally your team, accelerate growth, and stay ahead of the competition.