Redefining corporate strategy in a more volatile world

March 14, 2026 - World Economic Forum

The old model of strategy—set a five-year plan and work steadily toward it—is becoming harder to sustain. With geopolitical shifts, AI, energy volatility and other disruptions constantly changing the environment, companies need to treat strategy as something they continually revisit and adapt, rather than an occasional planning exercise.

That also changes how leaders make decisions. When there’s high confidence in a particular direction, companies can move quickly and commit. When the picture is less clear, the better approach may be to experiment, keep options open and build resilience. In other words, not every strategic decision needs the same level of commitment or certainty.

AI can help companies keep pace by processing more information and identifying signals faster, but it doesn’t replace human judgment. Leaders still have to decide what the signals mean, where to place their bets and when to change course. The real strategic advantage may come from building an organization that can see change sooner, make sense of it and act on it faster.

Read the full article here.